SAMPLE SPEAKING ENGAGEMENT
I enjoy public speaking and excel at distilling intricate concepts into clear, actionable content. Here you'll see 2022 webinar I developed and presented to various audiences on incorporating marketing automation into nonprofit fundraising strategies.
CASE STUDIES
Directed full-service digital strategy and implementation for Pressley’s 2018 MA-07 Congressional campaign. Helped Pressley’s campaign outpace fundraising goals, greatly expand the electorate – more than doubling the number of voters who turned out compared to the 2016 primary – and, ultimately, make history beating a 10-term incumbent by 18 points. Highlights included email list growth of over 200% and a nationally recognized micro-targeted multi-lingual digital advertising campaign that focused on turning out new or inconsistent voters. Read full case study:
Managed a multi-platform micro-targeted digital advertising campaign for Lucas’ 2019 Kansas City Mayoral campaign. In just three months of work, helped Lucas go from polling sixth place (at 6% of the vote) among eleven primary election candidates to winning the general election by 12,129 votes. Ads on Facebook alone caused a +3pt increase (6,899 more people) in respondents saying they were “Very likely” or “Somewhat likely” to vote for Lucas. Additional highlights included close coordination of targeting and creative with Lucas’ mail firm – ensuring voters saw digital ads mirroring the content of their physical mail about the campaign – and a strong focus on capturing search traffic, with Lucas receiving top search placement in 87% of relevant searches in the final 72 hours before the general election. Read full case study:
Serve as core member of Strategic Advisory Committee, working to influence select policymakers and stakeholders; implement strategy as member of 3-person Tactical Team – including customized contact database management and outreach, web development, copywriting, graphic design (see sample video, graphic, and PDF below), and maintenance of all digital platforms.
